Copywriting services:

• Website
  – Front page
  – Inside page
  – Product/service description page
  – Executive bios
• Email
  – Promotions
  – Announcements
• Email newsletter
  – Article
  – Intro from publisher or editor
  – Short promotion in newsletter
• Blog ghostwriting
• Sales page or landing page to generate lead
• Email series/lead-nurturing series

Consulting services:

• Message and concept development
• Advising on email newsletter program
  (developing a list of topics, suggesting a format, etc.)

Copywriting services:

• Print ad
• Advertorial
• Multi-page editorial (special section)
• Web banner ad
• E-zine ad
• Search engine ad

Copywriting services:

• Print ad
• Advertorial
• Multi-page editorial (special section)
• Web banner ad
• E-zine ad
• Search engine ad

Consulting services:

• Advertising buys

Copywriting services:

• Radio ad script
• Video (concept and script)
• Script for audio message played on a website

Copywriting services:

• Standard press release
• Social media release
• Backgrounder
• Article ghostwriting
• Annual Report
• President’s letter
• Management roundtable
• Other inside pages

Consulting services:

• Public and media relations advising

Copywriting services:

• Sales brochure
• Case study
• Flyer
• Corporate brochure
• White paper or special report

Consulting services:

• Surveying customers to uncover good
  case study candidates
• Developing a list of 5 good white paper
  topic ideas from which client can choose

Copywriting services:

• Advertising – social channels

Consulting services:

• Channel management
• Social strategy
• Customer engagement

Copywriting services:

• Executive speech
• PowerPoint presentation
• Webinar script

Consulting services:

• Keyword research – from available free sources
• Integrating keywords into copy
• SEO advice – website review and recommendations

Copywriting services:

• Short book (less than 100 pages or 20,000 words)
• Long book (100+ pages or 20,000+ words)
• e-book

Copywriting services:

• Teleselling script (for generating leads and follow-up)