Tom Schierholz helps law firms articulate what makes their lawyers, practices and firms distinctive. As principal of FrameWright, a strategic communications consultancy serving law firms and other professional services firms nationwide, with selected international clients, he has advised organizations ranging from boutiques to Am Law 50, 100 and 200 firms since founding FrameWright in 2013.

Drawing on 13 years of in-house law firm marketing experience, Tom develops thought leadership and business development content across virtually every legal discipline, including practice and industry descriptions, website copy, client alerts, articles, white papers, speeches, news releases, award submissions, marketing pitches, proposals and lawyer profiles. Clients value his ability to uncover what makes lawyers and firms distinctive, bringing clarity to complex legal practices and translating sophisticated experience into clear, persuasive narratives that clients understand and remember.

Before founding FrameWright, Tom was a staff writer and radio reporter for The Christian Science Monitor. He holds a Ph.D. in political science from Columbia University.

A frame is everything around a message that determines how the message is received and understood.

Take, for example, the term “government regulation.” Depending on who is talking (or listening), “government regulation” could mean “essential protections for workers and the environment” or “burdensome rules which are costly to businesses.”

A wright is a craftsman, as in wheelwright or playwright.

FrameWright is devoted to the proposition that the most effective communication involves not simply great writing. The most effective communication involves great writing that is created with a deep understanding of the intended audience – its interests and biases, unique circumstances and blindspots, outlook and aspirations.