Web Marketing

Project Description

To update and refresh the practice, industry, and office descriptions for law firm Baker Donelson, FrameWright Principal Tom Schierholz interviewed dozens of the firm’s lawyers about their work and clients.  Based on those interviews, and collaborating closely with the Baker Donelson marketing team, Tom evaluated more than three dozen practice and industry pages — combining and consolidating some and crafting new language for many others.  He worked with office heads to create office pages describing the types of clients served by each office and the unique capabilities of lawyers in each office.